SMX Advanced 2014 – A Summary

SMX Advanced 2014 – A Summary

Overview

SMX Advanced 2014 was a magnificent success. SMX Advanced attendees included the most celebrated internet marketers known internationally. Specialists in SEO, social media marketing and strategy attended this conference. Attendance for the SMX Advanced event was sold out.

Social Media

Social media marketers showed how using social media can impact the business’s internet marketing plan-of-action. Lisa Williams discussed setting priorities, setting up calendars, and specifying the business’s assets. Matt Siltala showed how to use visual content with the company’s social media campaigns. Mark Traphagen, of Stone Temple Consulting, talked about the increasing use of Google+ and how it affects search.

Content Marketing

Three of the leading content marketers offered the latest views on leveraging trends, with focusing on redoing business content and expanding the content’s reach to increase exposure. The importance of testing and measuring in expanding the company’s content exposure was discussed. Dave Roth with Move Inc. used a case study from Realtor.com to show the positive impact of increased exposure of content information.

Making Your Business App Mobile

Google senior engineer Maile Ohye gave tips on deep linking and canonicalization. Maile also talked about companies building a mobile plan-of-action. Bi-directional annotation, side-to -side-scrolling, Flash, and delaying loading of JavaScript, was led in a discussion by Cindy Krum of MobileMoxie.

Matt Cutis And Danny Sullivan

Matt Curtis and Danny Sullivan held a forum discussing the latest trends including:

1. What is the latest information on Panda updates?
2. Does Google use the author rank for in-depth blogs and articles presently?
3. What are the uses of link building in the internet world today?
4. Do users today use Google +?
5. What are the most used Google tools?

Matt Curtis is an engineer with Google and Danny Sullivan is a search engine land editor.

Summary

SMX Advanced 2014 was an astounding success. SMX Advance program was filled with informative tips. SMX enjoyed record-breaking attendance for the 2014 conference.

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